Sarah London

Partner
Biography

Sarah London is a skilled and experienced trial lawyer who is relentless in her pursuit of justice. She is a trusted advocate routinely appointed by courts to lead high-profile, complex cases of significant public and societal importance.

Sarah currently serves as Co-Lead and Liaison Counsel in the multidistrict litigation against Uber on behalf of passengers who were sexually assaulted by drivers. The lawsuits claim that Uber has long been aware of the risk and prevalence of sexual assault on its platform but has continued to market it as safe and failed to protect its passengers.

In line with her passion for women’s advocacy, Sarah is an innovator in cases involving failures in the fertility industry. She has taken on genetic testing companies and IVF product manufacturers for the loss of eggs and embryos, including in litigation involving a cryopreservation tank failure at a fertility clinic in San Francisco, which resulted in a historic trial verdict.

Sarah also advocates for those harmed by vaping and tobacco companies. She cut her teeth litigating and managing more than 3,000 cases brought on behalf of smokers and their families, ultimately leading to an unprecedented $100 million settlement. More recently, she served as Co-Lead and Liaison Counsel in the Juul multidistrict litigation, leading a team of more than 65 law firms across more than 7,000 lawsuits alleging that the marketing, design, and distribution of the Juul e-cigarette caused a youth vaping epidemic. Sarah led the litigation to resolution in less than two and a half years. She also represents families against Stiiizy, Inc., bringing groundbreaking product liability claims arising from youth-oriented marketing, deceptive advertising, and unreasonably dangerous high-potency THC cannabis products.

Also an experienced advocate for those injured by unreasonably dangerous drugs and medical devices, Sarah was appointed to serve on the Plaintiffs’ Executive Committee in the Gilead HIV Drug Kidney & Bone Injuries Litigation in San Francisco Superior Court, involving claims that Gilead withheld a safer alternative HIV drug from the market to protect its profits over patient safety. She has litigated and successfully resolved hundreds of claims involving defective transvaginal mesh and hidden dangers in heavily promoted birth control products.

A highly sought after speaker and lecturer, Sarah has spoken at numerous bench and bar events, including conferences and panels sponsored by the Federal Bar Association, the Judicial Panel on Multidistrict Litigation, Northern District of California Lawyer Representatives, American Bar Association, American Association for Justice, Trial Lawyers of Mass Torts, Harris Martin, Mass Torts Made Perfect, Bar Association of San Francisco, Consumer Attorneys of California, and the San Francisco Trial Lawyers Association.

Sarah has held multiple leadership positions in the Consumer Attorneys of California, including her current position as Treasurer on the Executive Committee. In September 2019, Sarah was appointed Chair of the Resource Board of the National Association of Women Judges. When she’s not practicing law, Sarah enjoys hiking, traveling, and dancing in the living room with her family.

J.D., University of California Berkeley School of Law

  • Honors: Order of the Coif

B.A., cum laude, Northwestern University

  • California
  • Central District of California
  • Northern District of California
  • Courts of Appeals for the Ninth, Tenth, and Eleventh Circuits
  • In re Juul Labs, Inc., Marketing, Sales Practices, and Products Liability Litigation Liaison and Co-Lead Counsel representing young people injured by Juul vaping products, an economic injury class, government entities, school districts, and Native American tribes alleging the companies’ conduct in the marketing, design, and distribution of the Juul e-cigarette contributed to a youth vaping epidemic.
  • In re Pacific Fertility Litigation

Representing plaintiffs who allege their frozen eggs and embryos were affected by the failure of a cryopreservation tank at Pacific Fertility Center’s San Francisco clinic in early March 2018.

  • Gilead HIV Drug Kidney & Bone Injuries Litigation

Served on the Plaintiffs’ Executive Committee in San Francisco Superior Court in the litigation involving claims that Gilead withheld a safer alternative HIV drug from the market to protect its profits over patient safety.

  • Transvaginal mesh litigation

Served in a leadership role in successful litigation recovering millions of dollars on behalf of women who suffered serious injuries due to complications from allegedly defective trans-vaginal surgical mesh.

  • Defective birth control litigation

Litigated and successfully resolved hundreds of claims involving the hidden dangers in heavily promoted birth control products.

  • In re Flint Water Cases

Served as the property subclass settlement counsel in the federal class action lawsuit seeking justice for the over 100,000 residents of Flint, Michigan who were exposed to seriously elevated levels of lead as a result of insufficient water treatment.

  • In re Engle Cases

Litigated and managed more than 3,000 tobacco cases on behalf of smokers and their families, ultimately leading to an unprecedented $100 million settlement.

  • Pending Cases
    • In re: Uber Technologies, Passenger Sexual Assault Litigation, Northern District of California
    • Litigation against Stiiizy, Inc., alleging its youth-oriented marketing, deceptive advertising, and unreasonably dangerous high-potency THC cannabis products are harming young people.
  • California Consumer Attorney of the Year, Consumer Attorneys of California (CAOC), 2024
  • California Lawyer of the Year (CLAW) Award, California Lawyer, 2024
  • Mattie Bell Davis Award, National Association of Woman Judges, 2024
  • Best Lawyers in America, Mass Tort Litigation/Class Actions, 2017-2025
  • Top Plaintiff’s Lawyer, Daily Journal, 2023, 2024
  • Top Women Lawyers in California, Daily Journal, 2021, 2022, 2024
  • Leading Commercial Litigators, Daily Journal, 2023, 2024
  • Lawdragon 500 X – The Next Generation, Lawdragon, 2023, 2024
  • Lawdragon 500 Leading Plaintiff Consumer Lawyers in America, Lawdragon, 2022-2024
  • Super Lawyer for Northern California, Super Lawyers, 2020-2023
  • 40 and Under Hot List, Benchmark Litigation, 2018, 2020
  • Rising Star for Northern California, Super Lawyers, 2012-2019

Community & Professional

  • Treasurer, California Consumer Attorneys of California (2025)
  • Resource Board Co-Chair for the National Association of Women Judges (2019 – present)
  • Member, Board of Directors for the YWCA of San Francisco and Marin (2021– present)